Did you know there are 3.78 billion active social media users in 2021 worldwide, up by 5% increase from 2020?
Statistics show that social media usage continues to grow year over year. To keep up with the user increase and leverage brand visibility, it’s crucial to manage and maintain your social media presence in order to build trust with prospective customers and establish a positive reputation for your business.
Check out these tips below to increase traffic and engagement on your social media platforms!
Tips for Instagram
Embrace IG stories and reels with relevant hashtags
IG stories and reels allow users to create engaging, multi-clip videos with a catalog of music and effects. Using relevant hashtags will increase exposure to the appropriate audience.
Discover optimal posting times
Planning and scheduling posts in advance to publish during peak times will boost your engagement, drive traffic, and help you gain new followers and customers. Discovering optimal posting times is important for all social media platforms.
Post video content
Videos increase engagement and exposure through algorithms. The longer the viewer engages with the content, the more likely an algorithm will boost its exposure. Video content works well for most platforms, not just Instagram.
Invest in Instagram ads
Instagram has one of the best return on investment (ROI) for social media ad spending. Ads can increase exposure to your target audience, promote your business and generate leads and sales.
Tips for Facebook
Participate in Facebook groups
Creating a Facebook group will engage both your fans and customers in one space. Meaningful interactions in groups can create brand loyalty and lead to engagement on your page. Joining other relevant groups is a great way to connect with leaders in your industry and promote your business.
Understand page insights
Page insights help businesses and organizations understand their audience, success of posts, and status of their page. Using page insights will allow you to understand what type of content your audience enjoys.
Offer exclusive deals, run contests, and perform giveaways
Launching a product or service with a contest or giveaway is a way to generate engagement and reposts. Having the prize be your own product will make viewers interested and excited in your brand.
Prioritize responding to comments and replies
Customers enjoy interacting with brands and building a relationship. If someone takes the time to comment on your posts, return the favor with timely responses.
Tips for Twitter:
Engage with other users content
If you want people to engage with your content, you must do the same for others. When you engage with other users content, your posts will more likely show up in their feed, and they are more likely to pay attention to what you’re posting and engage with you content.
Social listening...responding to comments and mentions
Social listening refers to analyzing conversations and trends in your industry so you can develop an appropriate marketing strategy. Social listening tools allow you to follow key trends and buzz words in your industry, but even more importantly will provide alerts when your brand is mentioned on social sites. This give you the opportunity to comment and respond quickly.
Use polls and ask questions
Invite your audience to engage with you by asking insightful questions through Twitter’s poll feature. Increase engagement and traffic by encouraging your audience to share their opinions and thoughts.
Tweet powerful quotes from your blog content and attach blog link
Powerful quotes draw attention for social users. If you want to increase clicks to your website, use a quote from one of your blog articles and be sure to include the blog link in your tweet.
Tips for LinkedIN:
Join relevant niche groups
Use targeted keyword search to find your niche group. Joining niche groups will allow you to find people and people to find you.
Demonstrate characteristics and qualities of professionalism on your LinkedIn page to build brand reputation. Having a positive reputation can bring traffic to your site.
Encourage partners and leaders to @mention your page
Interact with your network by reacting to and commenting on posts. When pages mention your page, it will help improve your visibility.
Place a LinkedIn follow widget on your website
Allow your audience to be directed to your LinkedIn page from your website by adding a widget in the header, footer or contact page.
Tips to Increase Traffic on TikTok:
Perform live streams
Going live on TikTok is a great way to engage with your audience in real time. Live videos are useful on most social media platforms, not just TikTok.
Use TikTok to educate your audience
TikTok is a useful platform for educational purposes. Create educational content to attract an audience with useful tips and tricks related to your brand.
Cross-promote your videos on other platforms
Publish your TikTok videos on other platforms. It will help drive your audience to your TikTok account.
Hop on TikTok trends
Incorporating appropriate TikTok trends and challenges is a great way to increase engagement, since trendy videos tend to reach mass users. Not all trends may be relevant to your business. Pick and choose the ones you can incorporate in a friendly and fun manner.
Techniques used to grow your social media presence depend on social the platform. While it is beneficial to expand your presence to all popular social sites that reach your target demographic, make sure your company is maintaining the reputation of each site. An inactive account may hurt your brand. If a platform is not performing well, you may choose to increase content or devote your time to other platforms that are performing better.
Need help with your social media accounts? Contact us at email@example.com or 951-533-6180 to increase your social media presence!